The vision of INÉS was inspired by the sense of vulnerability and authenticity in women's nightime routines. Born in Mexico, but raised in Los Angeles, Maria Ines Echeverria became passionate about fashion from an early age as she was inspired by her mom's sense of style. While studying Vocal Performance and International Relations/Global Business at the University of Southern California (USC) she began paying more attention to her self care routines especially before going to bed. As life unfolded with more responsibilities and activities, Maria Ines looked forward to her, what she called, "sacred" unwind time when she got home. The importance of promoting sleep wellness starts with not only your skincare routine but also with what you wear.

We believe in the importance of incorporating self-confidence in our night time routines. After stripping out of our day clothes and removing our make-up, INÉS is there to showcase our raw beauty in our time of unwinding. Wearing beautiful pajamas is a self-care ritual that prioritizes personal well-being and creates a positive association between beauty, self-expression, and quality sleep.